Policies

Effective Date: September 1, 2020
Updated: September 17, 2026

The policy of CoFi, Inc. ("CoFi") is to be transparent and open to its users about its privacy-related practices. This Cookie Notice provides detailed information about how and when we use cookies and similar technologies. This Cookie Notice explains these technologies and, where applicable, how you can choose to control them. This Cookie Notice is part of our more comprehensive Privacy Policy and is a legally binding agreement between CoFi and you as a user of our Site.

We may change this Cookie Notice at any time and will post a notice of such changes on our Site. Please check back to review any updates to this Cookie Notice. The last modified date at the top of this page indicates when this Cookie Notice was last revised. Any changes in this Cookie Notice will become effective when we make the revised Cookie Notice available on or through the Site.

1. DOES COFI USE COOKIES?

Yes. As described in our Privacy Policy, we use cookies and other technologies to ensure everyone who uses our Site has the best possible experience and to support our marketing. By clicking the button on our cookie notice, or by continuing to use the Site, you agree that we can use these technologies as described in this Cookie Notice. If you have any questions regarding this Cookie Notice, please contact us using the information in Section 7.

2. WHAT IS A COOKIE?

A cookie is a small file placed onto your device from our servers or those of our service providers. Cookies are widely used to make websites and cloud-based services work in a better, more efficient way. For example, they can recognize you and remember important information that will make your use of a website more convenient (e.g., by remembering your preferences).

Cookies and similar technologies may also be used, by us or by our data partners, to associate your activity on the Site with other information about you, including your email address, as described in Section 3D below.

3. WHAT COOKIES DO WE USE?

We use different types of cookies on our Site — strictly necessary cookies, performance cookies, and targeting and marketing cookies. The Site may include first-party cookies (cookies that send data directly to CoFi and agents and contractors acting on our behalf) and third-party cookies (cookies that send data to our service providers and data partners).

We use cookies that are session-based and persistent-based. Session cookies exist only during one session and disappear when you close your browser. Persistent cookies remain on your device after you close your browser. You can control the use of cookies at the browser level (see Section 4), but if you choose to disable cookies, it may limit your use of certain features of our Site.

Cookies on our Site are used to provide the following functions:

• Session Management – To ensure your session is routed correctly for the duration of your visit.

• Usage Tracking – To analyze how visitors use the Site so we can improve it.

• Visitor Identification – To identify business visitors and associate their activity with other information about them, so we can follow up with relevant communications.

• Advertising – To display advertising content based on your past browsing activity.

A. Necessary Cookies.
These cookies are essential to the operation of the Site. They enable you to navigate the Site, use its features, and record your acknowledgment of our cookie notice. The types of data collected include session identifiers, IP address, time of visit, webpage URL, referring website, and security tokens. Because these cookies are essential, there is no option to opt out of them.

The strictly necessary cookies we use:

• HubSpot – Session and cookie-notice acknowledgment cookies (e.g., __hstc, hubspotutk, __hs_cookie_cat_pref).

B. Performance Cookies.
We and our service providers use performance cookies to collect information about how you use the Site — for instance, which pages you visit most — so we can see overall usage patterns, identify problems, and measure whether our marketing is effective.

The performance cookies we use:

• Google Analytics – Site usage and traffic analytics.

• HubSpot – Visit and page-view analytics.

To manage performance cookies, follow the instructions in Section 4.

C. Targeting and Marketing Cookies.
We and our data partners use cookies and similar technologies to correlate your use of the Site with other information about you. When you visit the Site, cookies and similar technologies may be used by our online data partners or vendors to associate your activity with other personal information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to those email addresses. We also use third-party advertising cookies to deliver ads we believe are relevant to you on other sites.

The targeting and marketing cookies we use:

• RB2B (Retention.com) – Identifies business visitors by associating Site activity with other information, including email address. You may opt out of this identification and related marketing at https://app.retention.com/optout.

• Google Ads – Remarketing and ad measurement.

• Meta (Facebook) Pixel – Advertising and remarketing.

• LinkedIn Insight Tag – Advertising and remarketing.

To manage targeting and marketing cookies, use the opt-out link above where provided, or follow the instructions in Section 4.

4. HOW TO CONTROL COOKIES.

If you want to control the cookies placed on your device, you can view cookies stored in your browser, choose whether to permit cookies by changing your browser settings, or delete stored cookies. Please be aware that your decision to control cookies may affect your experience of our Site.

The main web browsers allow you to change your cookie settings, typically under "Settings," "Options," or "Preferences." These links may be helpful:

• Chrome – support.google.com/chrome/answer/95647

• Safari – support.apple.com/guide/safari/manage-cookies-sfri11471

• Firefox – support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop

• Microsoft Edge – support.microsoft.com/microsoft-edge

For mobile devices, refer to your device or browser's settings.

The following third-party sites contain additional information about cookies and your ability to control them. These links will take you to sites over which CoFi has no control:

• www.allaboutcookies.org – General information about cookies and how to manage them.

• www.networkadvertising.org – Opt-outs for advertising platforms (note that this site lists many more networks than those we use).

5. "DO NOT TRACK" SIGNALS.

Some web browsers may be configured to send "Do Not Track" signals to websites. The Site does not accept or process Do Not Track signals or similar mechanisms.

6. OUR PRIVACY POLICY.

This Cookie Notice only contains information about CoFi's use of cookies. Please see our Privacy Policy for a detailed description of how we collect, use, and disclose information about our users.

7. CONTACT US.

If you have any comments or questions about our Site, including our use of cookies, please contact us at privacy@cofimd.com or write to us at:
CoFi, Inc.
Attn: Privacy Inquiry
23 Water Street
Holliston, MA 01746
USA